Spend Smart With PPC Audits

Uncover waste, reveal opportunities, and gain a roadmap for better campaigns.

A PPC audit analyses your advertising campaigns on Google, Bing, or social media. It identifies strengths, unnecessary costs, and improvement opportunities, delivering a clear, actionable plan to boost performance, ROI, and create a more effective, profitable paid advertising strategy overall.

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Benefits of a PPC Audit

Unlock hidden potential in your campaigns, our PPC audit reduces wasted spend, boosts ROI, finds opportunities, and ensures technical precision.

Reduced Wasted Ad Spend

We help uncover the superfluous keywords, underperforming ads and ineffective targeting to make every pound of your budget count to deliver better results.

Increase ROI

By streamlining bids, ad copy and targeting, it delivers more leads and sales at the same or fewer costs. You can maximise your ROI while saving on campaign budgets.

New Opportunities Identified

We point out potential keywords, audiences and channels that would create new opportunities and increase campaign scale to target a broader audience.

Technical Precision

Whether it be conversion tracking, analytics set-up, or otherwise, we deliver accurate, actionable data that will help you optimise PPC campaigns for better results.

Our Proven Expertise

Campaign Organisation Analysis: We organise compelling campaigns by product, service or audience so that we can control, be clear and effective.

Budget Efficiency Reviews: Each penny is measured; we dispose of low-value interactions, as well as inappropriate spending on invalid search terms.

Compelling Ad Copy Evaluation: We review your ads on clarity, engagement and compliance, and recommend how you can optimise them to increase click-through rates.

Bid Strategy Optimisation: Your bid strategy is fine-tuned to match performance objectives and maximise profitable outcomes.

What We Offer

Boost your campaign performance with expert audits, audience insights, competitor analysis, and conversion-driven strategies designed to maximise ROI.

Tracking & Analytics Checks

Correct installation of pixels and events so the campaign campaign success is measured properly.

Quality & Relevance Review

Increased ad rank and performance by aligning keywords, targeted messaging and optimised landing page experience.

Competitor Benchmarking

Analyse competitor campaigns to spot strengths and leverage insights to build your own competitive advantage.

Audience Engagement Analysis

Test different ad copies and creatives to learn what strikes better with your audience and which PPC campaign gets better results.

Landing Page Review

We’ll analyse and recommend necessary changes to your landing page that provides the best customer journey and experience.

Detailed, Actionable Reporting

Providing transparent insights and coherent recommendations to take immediate actions on the way to an increased ROI.

Your Campaigns Deserve Clarity. Our Audits Provide The Insight.

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Key Aspects of Our Audit

Unlock hidden growth with our audit, streamlined campaigns, smarter targeting, powerful ads, efficient budgets, and data-driven decisions for maximum ROI.

Campaign Structure Review

We assess if campaigns are logically structured and categorised by product, service, or audience, ensuring precise targeting and better optimisation.

Keyword & Targeting

We optimise ads by removing irrelevant keywords, managing match types, and controlling costs to ensure clicks from genuine potential customers.

Ads & Creative Assessment

We create A/B test ad copy, headlines, and images to boost engagement, ensure compliance, and optimise click-through rates effectively.

Improve Budget Efficiency

We optimise your bids to focus on ROI, not just clicks, ensuring maximum value, profitability, and smarter advertising performance.

Conversion Tracking

We install and manage tracking pixels and analytics to deliver accurate data that supports informed and effective business decisions.

Quality Score & Relevance

We suggest improvements to boost your Quality Score, helping increase ad ranking efficiently using this tool, without raising bids.

Let Us Show You How Our PPC Audit Can Unlock Hidden Value in Your Campaigns.

Frequently Asked Questions

What is a PPC audit, and why do I need one?

It’s an analysis of your paid ad campaigns to find what works, what doesn’t, and how to improve performance.

How long does a typical PPC audit take?

An audit usually takes 1-2 weeks, depending on the complexity of your campaigns and the data we need to review.

What happens after the audit is complete?

You’ll receive a detailed report with actionable recommendations to fix issues and improve your results.

Can you help us implement the audit’s recommendations?

Yes. We can provide ongoing management to implement the changes and optimise your campaigns for you.

What platforms do your audits cover?

We audit campaigns on major platforms, including Google Ads, Bing Ads, and social media networks.